The Unofficial Google Data Science Blog

OCTOBER 21, 2015

By definition, it is hard to disentangle causes and effects in these settings because it is rarely possible to isolate all relevant factors. It is important to make clear distinctions among each of these, and to advance the state of knowledge through concerted observation, modeling and experimentation.

Slice and Dice 45

Slice and Dice Experimentation Data-driven Data Science 45

Occam's Razor

JANUARY 7, 2014

The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. Before we go too deep, let's get a couple of definitions right first. More on the Digital Marketing & Measurement Model, DMMM, in #2 below.). Four Useless KPI Measurement Techniques. #9:

Data-driven 140

Data-driven Consulting Reporting Marketing 140

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. But first, we will start with a basic definition and some tips on creating these kinds of reports. To know if you are successful, you first need to define success and track it. Let’s dig deeper.

Reporting 280

Reporting Marketing Advertising Metrics 280