The Unofficial Google Data Science Blog

OCTOBER 21, 2015

The beliefs of this community are always evolving, and the process of thoughtfully generating, testing, refuting and accepting ideas looks a lot like Science. By definition, it is hard to disentangle causes and effects in these settings because it is rarely possible to isolate all relevant factors.

Slice and Dice 45

Slice and Dice Experimentation Data-driven Data Science 45

datapine

FEBRUARY 4, 2020

But first, we will start with a basic definition and some tips on creating these kinds of reports. A daily marketing report will also allow you for faster experimentation: running small operations to answer small questions. from your campaigns, various tests, and mistakes. Let’s dig deeper. Let’s take a look at an example.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

JANUARY 7, 2014

Before we go too deep, let's get a couple of definitions right first. Additionally a sign of mastery of segmentation analysis (only likely if you have Analysis Ninjas, hence a good test) is if you see User, Sequence and Cohort segments/analysis , along with the normal Session and Hit level segments/analysis.

Data-driven 140

Data-driven Consulting Reporting Marketing 140