Remove Definition Remove KPI Remove Measurement Remove Slice and Dice
article thumbnail

The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

A very special type of metric is designated to be a Key Performance Indicator (KPI). A KPI is a metric that helps you understand how you are doing against your objectives. This implies you cannot have a KPI identified unless you know what your objectives are. It will never be a KPI. Definition? You need to slice!

Analytics 150
article thumbnail

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

. "What is the difference between a metric and a key performance indicator (KPI)?" Definitions and standard perspectives on these terms will be covered in this post: Business Objectives. Definitions and standard perspectives on these terms will be covered in this post: Business Objectives. KPI: Average Order Size.

Metrics 138
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

12 Marketing Reports Examples You Can Use For Annual, Monthly, Weekly And Daily Reporting Practice

datapine

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. But first, we will start with a basic definition and some tips on creating these kinds of reports. 2) Marketing KPI Report. To know if you are successful, you first need to define success and track it.

Reporting 280
article thumbnail

Business Intelligence vs. Reporting: Finding Your Bread and Butter

Jet Global

If you’re stumbling across this post through the sea of results researching “business intelligence vs. reporting,” then maybe you’re already familiar with the unlimited interpretations and definitions of these two practices. OLAP cubes do all the work by dimensionalizing all combinations of slicing and dicing the data ahead of time.

article thumbnail

Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

Occam's Razor

You need access to data, the ability to analyze (slice, dice, drill-up, drill-down, drill-around) interesting data points that your performance throws up, ability to understand what caused the performance (often by understanding who did, what and where in other parts of the organization), and the power to make decisions.

article thumbnail

Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

Occam's Razor

The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. Before we go too deep, let's get a couple of definitions right first. 10: The KPIs in your DMMM reflect your company size/evolutionary stage. More on the Digital Marketing & Measurement Model, DMMM, in #2 below.).