Descriptive Analytics Diagnostic Analytics Marketing Reporting 
CIO Business Intelligence
JUNE 7, 2022
To ensure robust analysis, data analytics teams leverage a range of data management techniques, including data mining, data cleansing, data transformation, data modeling, and more. What are the four types of data analytics? In business analytics, this is the purview of business intelligence (BI).
CIO Business Intelligence
JULY 5, 2022
Business analytics and business intelligence (BI) serve similar purposes and are often used as interchangeable terms, but BI can be considered a subset of business analytics. Whereas BI studies historical data to guide business decision-making, business analytics is about looking forward. Business analytics techniques.
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FineReport
MARCH 24, 2024
By conducting extensive research and analysis, they generate reports that inform strategic decisions, identify areas for enhancement, and guide the implementation of new initiatives. Data analysts leverage four key types of analytics in their work: Prescriptive analytics: Advising on optimal actions in specific scenarios.
Sisense
SEPTEMBER 12, 2019
Most companies find themselves in the bottom left corner, in the Descriptive Analytics and Diagnostic Analytics sections. You likely already have some form of scheduled reports, are drilling down into your data, discovering what is in your data, and may even be visualizing to some extent.
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BizAcuity
MARCH 31, 2022
By 2025, AI will be the top category driving infrastructure decisions, due to the maturation of the AI market, resulting in a tenfold growth in compute requirements. 85% of AI (marketing) projects fail due to risk, confusion, and lack of upskilling among marketing teams.(Source: AI in Marketing. Source: Gartner Research).
Rocket-Powered Data Science
OCTOBER 6, 2023
There are other dimensions of analytics that tend to focus on hindsight for business reporting and causal analysis – these are descriptive and diagnostic analytics, respectively, which are primarily reactive applications, mostly explanatory and investigatory, not necessarily actionable. Pay attention!
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