Using IBM Watson to Answer Two Important Questions about your Customers
Business Over Broadway
MARCH 13, 2019
For our example, to answer our questions, we need to look at two types of analytics: 1) Descriptive and 2) Predictive. Descriptive analytics are used to indicate the current state of the world. I added the three loyalty metrics to the model. The next step is to analyze the data. Low correlations (near 0.o)
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