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What is business analytics? Using data to improve business outcomes

CIO Business Intelligence

Business analytics and business intelligence (BI) serve similar purposes and are often used as interchangeable terms, but BI can be considered a subset of business analytics. Whereas BI studies historical data to guide business decision-making, business analytics is about looking forward. Business analytics techniques.

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5 Sources of Data for Customer Analytics and Their Benefits

Smart Data Collective

This article will go over the concept of customer service analytics and some of the uses and advantages it could provide to a business. What Is Customer Service Analytics? Below are the different types of customer service analytics and why they matter to your business. Customer Experience Analytics. Conclusion.

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6 Case Studies on The Benefits of Business Intelligence And Analytics

datapine

Business intelligence can also be referred to as “descriptive analytics”, as it only shows past and current state: it doesn’t say what to do, but what is or was. As mentioned above, one of the great benefits of business intelligence and analytics is the ability to make informed data-based decisions.

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What Is Embedded Analytics?

Jet Global

Business End-User Benefits Embedding analytics into essential applications makes analytics more pervasive. As a result, end users can better view shared metrics (backed by accurate data), which ultimately drives performance. Visual Analytics Users are given data from which they can uncover new insights.