Three Types of Actionable Business Analytics Not Called Predictive or Prescriptive
Rocket-Powered Data Science
OCTOBER 6, 2023
Note how this simple mathematical expression of prescriptive analytics is exactly the opposite of our previous expression of predictive analytics (given X, find Y). Here are a few business examples of this type of prescriptive analytics: Which marketing campaign is most efficient and effective (has best ROI) in optimizing sales?
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