Alation

NOVEMBER 28, 2022

Spreadsheets dominate the activities of gathering and preparing data, and performing descriptive analytics. Demand generation marketing teams rely on spreadsheets for analyzing the performance and ROI of different channels. Or they don’t have the technical skill to extract, cleanse, or transform data they need.

Descriptive Analytics 52

Descriptive Analytics Risk Sales Data-driven 52

Rocket-Powered Data Science

OCTOBER 6, 2023

Note how this simple mathematical expression of prescriptive analytics is exactly the opposite of our previous expression of predictive analytics (given X, find Y). Here are a few business examples of this type of prescriptive analytics: Which marketing campaign is most efficient and effective (has best ROI) in optimizing sales?

Business Analytics 157

Business Analytics Prescriptive Analytics Analytics Diagnostic Analytics 157

Jet Global

MAY 1, 2023

Return on Investment Now we bring it all together to calculate the ROI on embedded analytics. Costs: The investment in developing and maintaining the solution. “-1”: The formula assures that a positive ROI is achieved only when benefits exceed the costs. Benefits: The combination of strategic benefits (e.g., cost reduction).

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52