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PODCAST: COVID19 | Redefining Digital Enterprises – Episode 11: The Impact of COVID-19 on Consumer Packaged Goods Industry

bridgei2i

He explains the major challenges faced by the suppliers and retailers and the need for digital transformation. The rise in e-commerce, omnichannel integration of supply chains, and the growing role of AI and analytics underscore the importance of integrated business planning, which can be a game-changer for the CPG industry.

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A CEO Question: Start With Culture OR Tech?

Mark Raskino

He knows they must embark on a digital transformation journey. Nearly all digital transformations of incumbent companies start from a position of a weak and corroded legacy IT base and a culture that just isn’t digitally-savvy. The new tech sits around – expensive and under exploited.

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How COVID-19 Has Impacted Consumer Goods Industry

bridgei2i

Difficulties in forecasting & planning: Pre-COVID forecasts are no longer valid as the pandemic has entirely disrupted the market and enterprises would need to work on new models to predict KPIs. Understanding consumer behaviour as a predictor is very important.

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The Gartner 2021 Leadership Vision for Data & Analytics Leaders Webinar Q&A

Andrew White

On end user clients calls, are you hearing a greater focus on use cases and greater need for prescriptive analytics, ex marketing analytics, sales analytics, healthcare, etc. Yes, prescriptive and predictive analytics remain very popular with clients. Thanks for the overview Andrew.