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PODCAST: COVID19 | Redefining Digital Enterprises – Episode 11: The Impact of COVID-19 on Consumer Packaged Goods Industry

bridgei2i

He explains the major challenges faced by the suppliers and retailers and the need for digital transformation. The rise in e-commerce, omnichannel integration of supply chains, and the growing role of AI and analytics underscore the importance of integrated business planning, which can be a game-changer for the CPG industry.

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How COVID-19 Has Impacted Consumer Goods Industry

bridgei2i

Difficulties in forecasting & planning: Pre-COVID forecasts are no longer valid as the pandemic has entirely disrupted the market and enterprises would need to work on new models to predict KPIs. Understanding consumer behaviour as a predictor is very important.

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The Gartner 2021 Leadership Vision for Data & Analytics Leaders Webinar Q&A

Andrew White

For a time, I believed simulation was more useful a capability than optimization, at the time that larger firms were seeking optimization solutions. On end user clients calls, are you hearing a greater focus on use cases and greater need for prescriptive analytics, ex marketing analytics, sales analytics, healthcare, etc.