Occam's Razor

FEBRUARY 10, 2016

From there, it is only a hop, skip and jump to the most deadly question in analytics… What's the business solving for? Yet, few Marketers or executives take them seriously (because they don't know what the heck all that means to the business or their own paychecks!). Everything came to a screeching halt.

Analytics 80

Analytics Metrics Key Performance Indicator Slice and Dice 80

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. Play with Enhanced Ecommerce Reports. Jump-Start Your Learning.

Analytics 109

Analytics Metrics Reporting Strategy 109

Occam's Razor

MARCH 23, 2010

Part of it fueled by some Consultants. Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). Part of it fueled by Vendors.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

FEBRUARY 7, 2011

The challenge is that you should have done enough work upfront to know what's important to the business, got a rough sense for things you can fix right away and their value, and then done some back of the napkin calculations about the Economic Value your fixes will add. That takes a few days of pain. But there is no alternative.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94