Kick Butt With Internal Site Search Analytics
Occam's Razor
OCTOBER 16, 2007
I love Internal Site Search data. It is a amazing peek into customer intent, which usually is quite elusive in our normal clickstream data. I had first written about the wonders of site search analysis in a June 2006 post: Are You Into Internal Site Search Analysis? You Should Be. It is also covered in detail in Web Analytics: An Hour A Day. Google Analytics's launch of internal site search analysis today is a great excuse to revisit the world of site search.
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