May, 2007

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Excellent Analytics Tip #11: Measure Effectiveness Of Your Web Pages

Occam's Razor

It is a bit hard to believe that it has taken a year to talk about measuring effectiveness of individual pages on a website. It is perhaps a reflection of my belief that we already focus way too much on micro reporting on our websites, most of which is comprised of too much page level analysis. [For my point of view on how to start your analysis please see this post: Getting Started With Web Analytics: Step One - Glean Macro Insights.].