Excellent Analytics Tip #15: Measure Latent Conversions & Visitor Behavior
Occam's Razor
JANUARY 21, 2009
Here is an astonishingly brilliant, yet simple idea (if I may say so myself!): Why just measure conversions as one purchase or conversions just as a submission of a lead or opening of an account on facebook / twitter / what ever? Why not measure Visitor behavior after that first purchase / lead / membership sign up (or the first super poke)? Why obsess about the "quickie" that is opening an account?
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