Top Data Leaders Brief Metrics Measurement Content for March, 2008

Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.

Occam's Razor

MARCH 26, 2008

We love our conversion rates. :) Really really. Part of me is glad because my book and the Trinity strategy and the Web Analytics 2.0 mindset all stress the importance of measuring Outcomes. No Outcomes = No Happiness. But I have come to realize that we are not being the best we can be by focusing on just the overall website conversion rate. We are leaving money on the table.

Measurement

Measurement Analytics Metrics Optimization

4Q – The Best Online Survey For A Website, Yours Free!

Occam's Razor

MARCH 4, 2008

It gives me a great deal of delight to introduce 4Q: A true permission based on-exit survey that provides an easy to deploy, easy to use and easier still to analyze framework to answer 4 questions that no website owner can live without. It is the antidote for the most pressing of web analytics challenges: the yearning and struggle to understanding the "Why" And its free!

Measurement

Measurement Metrics Consulting Reporting

Data Leaders Brief

March, 2008

Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.

4Q – The Best Online Survey For A Website, Yours Free!

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