Ask Why! Finding motives, causes, and purpose in data science
Data Science and Beyond
SEPTEMBER 19, 2016
Some people equate predictive modelling with data science, thinking that mastering various machine learning techniques is the key that unlocks the mysteries of the field. However, there is much more to data science than the What and How of predictive modelling. I recently gave a talk where I argued the importance of asking Why , touching on three different topics: stakeholder motives, cause-and-effect relationships, and finding a sense of purpose.
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