Rock Analytics More: Obsess About Goals And Goal Values!
Occam's Razor
FEBRUARY 10, 2016
Yet, few Marketers or executives take them seriously (because they don't know what the heck all that means to the business or their own paychecks!). "Micro-Outcome Goal": Key Events. Or, revenue or AOV, depending on what you've identified as supreme in your Digital Marketing and Measurement Model.
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