Analytics On The Bleeding Edge: Transforming Data's Influence
Occam's Razor
MARCH 23, 2021
The other dimension to consider is most Analtyics teams kick into gear after the campaign is concluded, after the customer interaction has taken place in the call center, and after the funds budgeted have already been spent. The end result is data stories and scorecards that help our leaders get a unique view into marketing’s impact.
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