The Marketing Analytics Intersect: My Newsletter!
Occam's Razor
MARCH 7, 2016
You rent audiences on TV, Magazines, Search, Display, etc. " Simple. :) I'd defined a KPI as " a key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives." I've also spoken about own vs. rent in context of audiences. " See the difference?
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