Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Allow me to rush and point out that this metric is usually just directionally accurate.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

Occam's Razor

MAY 18, 2010

Acquisition refers to the activity you undertake to attract people (or robots!) Apply on the relevant reports to measure performance using key performance indicators. The reports you'll apply your acquisition segment to will depend on the Key Performance Indicators you have chosen.

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

OCTOBER 19, 2010

so you have some reference as to where each item fits (and this will also make it easier for you to pick tools for the priority order referenced in Context #3 above). Mongoose Metrics ~ ifbyphone. I know Mongoose Metrics a bit more and have been impressed with their solution and evolution over the last couple of years.

Analytics 135

Analytics Testing Measurement Optimization 135

datapine

JANUARY 31, 2022

Business intelligence can also be referred to as “descriptive analytics”, as it only shows past and current state: it doesn’t say what to do, but what is or was. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process. What Are The Benefits of Business Intelligence?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214