Bringing MMM to 21st Century with Machine Learning and Automation?
DataRobot Blog
APRIL 4, 2022
Historically, this analysis was applied to traditional offline media channels: TV, radio, print (magazines, newspaper), out-of-home (billboards and posters), etc. Media data (usually weekly): media costs, media ratings generated (TVRs, magazine copies, digital impressions, likes, shares, etc.), Classical Modeling Considerations.
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