Ontotext

JANUARY 26, 2023

In today’s world, we increasingly interact with the environment around us through data. This might include a range of tasks such as searching weather conditions on an app, looking at the temperature at home, reviewing electricity usage on a dedicated web platform, all the way to managing and utilizing data in a professional system at work.

Interactive 52

Interactive Metadata Data Integration Data-driven 52

Occam's Razor

OCTOBER 14, 2014

We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. Own data benchmarks. Industry analyst data benchmarks. Competitor data benchmarks. Vendor data benchmarks. Own data benchmarks. So how can you use your own data?

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Yet there are numerous business decisions that need to me made during the course of implementation, many of which have huge data implications.

Analytics 93

Analytics Data Collection Reporting Marketing 93

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Ravaging data.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Since then, as luck would have it, we have more tools, they are smarter, and have richer data-sets. How is competitive intelligence data collected? CI data collection.

Metrics 155

Metrics Reporting IT Advertising 155

Jet Global

MAY 1, 2023

By leveraging data analysis to solve high-value business problems, they will become more efficient. This is in contrast to traditional BI, which extracts insight from data outside of the app. that gathers data from many sources. These tools prep that data for analysis and then provide reporting on it from a central viewpoint.

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52