Experiment design and modeling for long-term studies in ads
The Unofficial Google Data Science Blog
OCTOBER 7, 2015
Recently, we presented some basic insights from our effort to measure and predict long-term effects at KDD 2015 [1]. In this blog post, we summarize that paper and refer you to it for details. Depending on the average ad quality the different cohorts are exposed to, their willingness to interact with our ads changes over time.
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