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Fundamentals of Data Mining

Data Science 101

Data mining is the process of discovering these patterns among the data and is therefore also known as Knowledge Discovery from Data (KDD). Data mining can be effectively used in marketing to create customer segments based on their purchasing patterns that can be extracted from behavioral analysis. Common Applications.

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Density-Based Clustering

Domino Data Lab

Due to its importance in both theory and applications, this algorithm is one of three algorithms awarded the Test of Time Award at the KDD conference in 2014. In market segmentation, this could be useful in detecting an emerging market. Unlike k-means, DBSCAN does not require the number of clusters as a parameter.

Metrics 116