Key Performance Indicator, Marketing Analytics, Measurement and ROI

Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

Sisense

JUNE 22, 2021

The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. According to a survey by eMarketer, cross-device attribution (42%) and accurate measurement (36%) are some of the biggest challenges for digital media professionals in 2021. Learn more.

Data-driven

Data-driven Sales Marketing Key Performance Indicator

Mastering BI Dashboard Tools: Your Essential Guide

FineReport

APRIL 3, 2024

Opt for tools requiring minimal training to produce meaningful visualizations for wider adoption and better ROI. Evaluate the pricing structure against features and potential ROI. In summary, Looker offers an advanced analytics platform that empowers businesses to harness the full potential of their data securely and effectively.

Dashboards

Dashboards Visualization Metrics Interactive

Data Leaders Brief

Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

Mastering BI Dashboard Tools: Your Essential Guide

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