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What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

However, the question they have to ask is how they can evaluate their marketing efforts, whether social, digital, email, or even PR. It is no longer safe to indulge in guesswork about marketing strategies. In this article, we will discuss what l needs to be included in marketing reporting dashboards. It has a lot more to that.

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Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

Sisense

The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. Get a unified view of all your marketing data sources. Marketers have not been quick to embrace multi-touch attribution modeling, but now they are under pressure to show ROI or face decreased budgets.

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CMOs, It’s Time to Embrace Infusing Analytics into Workflows

Sisense

With a powerful AI-enhanced analytics platform infusing actionable intelligence into the workflows of your entire marketing org, you aren’t just making smarter, data-driven decisions — you’re evolving your entire marketing program.

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Mastering BI Dashboard Tools: Your Essential Guide

FineReport

Opt for tools requiring minimal training to produce meaningful visualizations for wider adoption and better ROI. Evaluate the pricing structure against features and potential ROI. Its interactive dashboards and self-service analytics streamline intricate data, ensuring accessibility for users regardless of their technical proficiency.