Smarten

JUNE 10, 2022

Recent studies have focused on the trends in business intelligence and augmented analytics, predicting that businesses will grow analytics within the enterprise with: Augmented Analytics to enable non-technical business users to create sophisticated data models. Predictive Modeling to support business needs, forecast, and test theories.

Slice and Dice 52

Slice and Dice Analytics Key Performance Indicator Business Intelligence 52

datapine

FEBRUARY 4, 2020

Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. Structure your metrics. That way you can choose the best possible metrics for your case. How do you know that? Regularly monitor your data.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

JULY 15, 2014

digital performance. It also handy explanations of the metrics, with key context where necessary. is yearning for some segmentation, or at least for some comparisons of current performance to past performance for context. I recommend a shift to Profit Per Click and Avinash Kaushik's custom attribution model.

Dashboards 159

Dashboards Key Performance Indicator Snapshot Slice and Dice 159

Occam's Razor

JANUARY 12, 2015

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. Now you have your foundation, metrics and KPIs.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. This implies that all that work, at best, solves for a local maxima – and with a short-term mental model. Were they all wasted visits?

Analytics 80

Analytics Metrics Key Performance Indicator Slice and Dice 80

Occam's Razor

JANUARY 7, 2014

The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. They are generic mash-ups that tailor to almost no one's needs, and more often than not contain awful things like nine not-really-thought out metrics for one dimension in a report. You know what your Return on Analytics is!

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

SEPTEMBER 21, 2015

First, someone worked really hard on this and created a really nice model for a smarter decision to be made for 2014. It really brings home the point about how conversions are happening at the moment, and that as as a company we might be making insanely bad decisions by relying only on last-click conversion attribution models.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160