Key Performance Indicator Optimization ROI Scorecard 
Occam's Razor
JUNE 4, 2012
The first part of my Market Motive video covers the best way to identify optimal starting points for improving bottom-line impact right away (I call it campaigns, keywords, outcomes ) and how to find opportunities for making immediate fixes ( optimizing ad copy, landing pages, match types ). Criminal behavior.
Occam's Razor
JANUARY 30, 2012
" That will lead to: "Awesome, I know exactly which critical few Key Performance Indicators I'll be showing in our dashboard." I can analyze and then identify an specific optimization/engagement strategy to reduce bounce rates. Imagine what you can do with your home page optimization if you know this.
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