datapine

OCTOBER 30, 2019

Historically, the terms data report or business report haven’t got the crowds excited. Data reports have always been important for businesses. The business intelligence industry has been revolutionized over the past decade and data reports are in on the fun. Exclusive Bonus Content: Get our data reporting recommendations!

Reporting 127

Reporting Visualization Dashboards KPI 127

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. It is a lovely emotional video (really was!).

Advertising 165

Advertising ROI Metrics Marketing 165

datapine

AUGUST 21, 2019

The question and answer we included come from an actual interview that Fortune magazine did with billionaire Tilman Fertitta. This gives to that sales graph an overall sense of visual contrast which makes it much more digestible at a glance. Download our free executive summary and boost your sales strategy! From Fiction To Reality.

Sales 235

Sales Dashboards KPI Visualization 235

Smart Data Collective

JANUARY 26, 2022

A recent survey found that 64% of marketers reported that data-driven marketing strategies are more important than ever. A growing number of companies are turning to YouTube to maximize the ROI of their marketing efforts. There are a lot of benefits of using artificial intelligence in 2022. One of them is with YouTube. Simple is Smart.

Data-driven 89

Data-driven Marketing Visualization Recreation/Entertainment 89

Occam's Razor

FEBRUARY 9, 2015

The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years.

Metrics 155

Metrics Reporting IT Advertising 155

Domino Data Lab

FEBRUARY 4, 2019

Given the two points above, that’s okay—there are good ways to direct data exploration toward ROI. To outline that caveat, I count four main points in the article describing necessary conditions which a successful organization must put into practice: Position data science as its own entity—make it its own department, reporting to the CEO.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66