FineReport
MAY 18, 2024
In marketing analytics, bar charts are employed to illustrate sales performance across various product categories, providing a clear visual representation of market trends. This technique helps identify correlations or patterns between variables and is widely used in statistical analysis and research studies.
Occam's Razor
FEBRUARY 7, 2022
Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. Insights worth testing. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership.
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Business Over Broadway
SEPTEMBER 27, 2018
genetic counseling, genetic testing). Siloed data sets prevent marketers from gaining a complete understanding of their customers. In this scenario, marketing analytics can only be conducted within one data silo at a time, decreasing your model’s predictive power / increasing your model’s error.
Occam's Razor
JUNE 6, 2007
It is a book about Web Analytics 2.0. Experimentation & Testing (A/B, Multivariate, you name it). Each of this Web Analytics 2.0 What should you worry about when selecting a web analytics tools? What's the optimal organization structure (and who should own web analytics!)? Qualitative and quantitative.
Andrew White
JANUARY 11, 2021
Storytelling is a nice one to use early on to test the approach. But we are seeing increasing data suggesting that broad and bland data literacy programs, for example statistics certifying all employees of a firm, do not actually lead to the desired change. Yes, prescriptive and predictive analytics remain very popular with clients.
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