Smart Data Collective

JULY 24, 2023

Social Media Marketing in the Sports Sector is Evolving Due to Advances in Analytics In today’s digital landscape, social media has revolutionized the way sports marketing operates, offering unprecedented opportunities for connection, engagement, and global reach.

Analytics Technologies 79

Analytics Technologies Marketing Technology Analytics 79

Jen Stirrup

SEPTEMBER 19, 2019

Here are the topics we’ll cover: Introduction to Analytics with the Microsoft Data Platform. Essential Business Statistics for Analytics Success – the important statistics that business users use often in business spheres, such as marketing and strategy. Power BI and Marketing Data.

Business Analytics 40

Business Analytics Analytics Statistics Dashboards 40

Smart Data Collective

FEBRUARY 21, 2020

Market Analytics and Profitability. Another breakthrough has been statistical analysis as it relates to the stock market and other investments.

Big Data 121

Big Data Machine Learning Statistics Predictive Analytics 121

Smart Data Collective

OCTOBER 31, 2021

If you have not decided what you will sell, you want to sell a product in demand, you can use the statistics of specialized services, research major players. Detailed market analytics will make this a lot easier. Perhaps you will provide expert advice when the client chooses a product, offers lower prices, and promotions.

Analytics 110

Analytics Data mining Analytics Technologies Sales 110

Smart Data Collective

FEBRUARY 15, 2022

But statistically speaking, the odds are not in every entrepreneur’s favor. Data-driven marketing strategies are becoming more important than ever. Research shows that the marketing analytics market will be worth nearly $4.7 In fact, a majority fail in their pursuit. billion by 2026.

Marketing 105

Marketing Data Analytics Analytics Big Data 105

Smart Data Collective

FEBRUARY 25, 2021

We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. Understanding the Benefits of Data-Driven Marketing.

Data-driven 101

Data-driven Marketing Strategy Big Data 101

Business Over Broadway

SEPTEMBER 27, 2018

Siloed data sets prevent marketers from gaining a complete understanding of their customers. In this scenario, marketing analytics can only be conducted within one data silo at a time, decreasing your model’s predictive power / increasing your model’s error. The more data they ingest, the better they get.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Occam's Razor

MARCH 7, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Premium subscribers see: TMAI #298: Smart Statistical Significance Reporting. ]. I have the following ask of the analytics team: We have to be the biggest enemy of our work. If so, find it.

Key Performance Indicator 101

Key Performance Indicator Strategy Marketing Publishing 101

Smart Data Collective

MARCH 11, 2022

Customer service analytics assist you in tracking and comparing key performance indicators (KPIs) to service level agreements (SLAs). You can see which representatives are meeting their targets and which ones need to boost their statistics this way. You may also reward top achievers and encourage your staff to perform better.

Customer Analytics 119

Customer Analytics Analytics Key Performance Indicator Big Data 119

Occam's Razor

JUNE 6, 2007

If you have fifteen years of experience you'll still learn loads from chapters that cover holistic search analytics (internal, SEO, SEM/PPC) and Statistical Significance and Multi Channel Marketing Analytics and Advanced Conversion Rate measurement and more. Bonus: Interactive CD.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. Funnel management: Automated follow-up notifications, modeling depending on potential customer demands and trends, and statistics by product, main source, and other variables can help you simplify your sales process. The sales profession is one of the areas most affected by data.

Sales 134

Sales Big Data Cost-Benefit Marketing 134

Occam's Razor

FEBRUARY 7, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. If we test version A of the page and a very different version B of the page, in the end we might identify that version B is better by a statistically significant amount. First, a little step back to imagine the bigger picture.

Experimentation 101

Experimentation Testing Optimization Marketing 101

FineReport

APRIL 3, 2024

Data Visualizations: From basic line and bar charts to advanced bubble charts and heat maps, dashboards feature a variety of data visualizations to showcase diverse performance metrics and statistics effectively. It encompasses various aspects such as basic workforce demographics, salary statistics, and hiring metrics.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

datapine

DECEMBER 4, 2019

Without a doubt, it’s a big technological advancement, and one of the big statistics buzzwords, but the extent to which it is believed to be already applied is vastly exaggerated. The commercial use of predictive analytics is a relatively new thing. The accuracy of the predictions depends on the data used to create the model.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Andrew White

JANUARY 11, 2021

But we are seeing increasing data suggesting that broad and bland data literacy programs, for example statistics certifying all employees of a firm, do not actually lead to the desired change. See: Tool: A Living Library of Real-World Data and Analytics Use Cases. We do have good examples and bad examples.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Occam's Razor

JULY 13, 2017

Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. Consider this, conversion rate could go up by a statistically significant percentage… While revenue actually goes down. Their Statistical Bulletin 2017 has a lovely collection of graphs and charts that we all use in some shape or form.

Visualization 124

Visualization Strategy Interactive Statistics 124