Marketing as a strategic business partner: mixing theory, research and #data
Jen Stirrup
APRIL 2, 2019
Research evidence has shown that consumers interact with advertising in complex ways, especially since we have such short attention spans (Weilbacher, 2003). After all, the Internet can break a business very quickly! 2001, Strategy and the Internet. Harvard business Review , (2001): 63-78. & Levitt, I.M.
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