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Marketing as a strategic business partner: mixing theory, research and #data

Jen Stirrup

Research evidence has shown that consumers interact with advertising in complex ways, especially since we have such short attention spans (Weilbacher, 2003). So, organizations need a cohesive strategy which aligns all methods of communication to ensure consistency (Porter, 2001). 2001, Strategy and the Internet.

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Reporting Requirements for Consolidated Financial Statements

Jet Global

Financial consolidation can play an important role in your organization’s corporate performance strategy. The company’s bankruptcy in 2001 and resulting congressional hearings in 2002 hastened the creation of a new consolidation framework in the form of FIN 46(R), introduced by the FASB in 2003.