2001, 2009, Advertising and Data Science

Marketing as a strategic business partner: mixing theory, research and #data

Jen Stirrup

APRIL 2, 2019

Research evidence has shown that consumers interact with advertising in complex ways, especially since we have such short attention spans (Weilbacher, 2003). So, organizations need a cohesive strategy which aligns all methods of communication to ensure consistency (Porter, 2001). 2001, Strategy and the Internet. Porter, M.E.

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Marketing Advertising Data-driven Strategy

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Domino Data Lab

JULY 9, 2019

Chris Wiggins , Chief Data Scientist at The New York Times, presented “Data Science at the New York Times” at Rev. Wiggins also indicated that data science, data engineering, and data analysis are different groups at The New York Times. Session Summary. Transcript. Feel free to email me.

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Data Science Machine Learning Advertising Modeling

Data Leaders Brief

Marketing as a strategic business partner: mixing theory, research and #data

Data Science at The New York Times

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