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Marketing as a strategic business partner: mixing theory, research and #data

Jen Stirrup

So, organizations need a cohesive strategy which aligns all methods of communication to ensure consistency (Porter, 2001). To do this, we used Power BI to examine the data from source systems such as HubSpot, FreeAgent and Insightly to understand better what was working from the marketing perspective. 2001, Strategy and the Internet.

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Data Science at The New York Times

Domino Data Lab

Chris Wiggins , Chief Data Scientist at The New York Times, presented “Data Science at the New York Times” at Rev. Wiggins also indicated that data science, data engineering, and data analysis are different groups at The New York Times. Data science. Session Summary.