Marketing as a strategic business partner: mixing theory, research and #data
Jen Stirrup
APRIL 2, 2019
So, organizations need a cohesive strategy which aligns all methods of communication to ensure consistency (Porter, 2001). To do this, we used Power BI to examine the data from source systems such as HubSpot, FreeAgent and Insightly to understand better what was working from the marketing perspective. 2001, Strategy and the Internet.
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