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Research evidence has shown that consumers interact with advertising in complex ways, especially since we have such short attention spans (Weilbacher, 2003). So, organizations need a cohesive strategy which aligns all methods of communication to ensure consistency (Porter, 2001). Journal of Marketing Management, vol.

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When he retired in 2009 he had some time on his hands. I do not want a product manager being the information bottleneck between people who are supposed to do some research and develop a product that is useful and somebody who’s going to be the end user. Then eventually the scheduled jobs are managed by Airflow and Cloud Composer.

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Marketing as a strategic business partner: mixing theory, research and #data

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