Remove 2001 Remove 2011 Remove Measurement Remove ROI
article thumbnail

What is ITIL? Your guide to the IT Infrastructure Library

CIO Business Intelligence

In 2011, another update — dubbed ITIL 2011 — was published under the Cabinet Office. The five volumes remained, and ITIL 2007 and ITIL 2011 remained similar. million ROI over three years, and Capital One reduced its “business critical” incidents by 92% over two years.

IT 100
article thumbnail

11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

" I'd postulated this rule in 2005, it is even more true in 2011. Doing anything on the web without a Web Analytics Measurement Model. Bring a structured approach to your measurement strategy, bring some process, let a Web Analytics Measurement Model be the foundation of your program. The 10/90 rule.

Marketing 126