Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. Gets more Likes. It was huge.

Advertising 165

Advertising ROI Metrics Marketing 165

CIO Business Intelligence

MAY 16, 2022

In 2011, another update — dubbed ITIL 2011 — was published under the Cabinet Office. The five volumes remained, and ITIL 2007 and ITIL 2011 remained similar. million ROI over three years, and Capital One reduced its “business critical” incidents by 92% over two years.

IT 99

IT Cost-Benefit ROI Risk 99

CIO Business Intelligence

NOVEMBER 7, 2022

Panorama Consulting Solutions, which regularly surveys businesses on the outcomes of their ERP projects, shows in its 2022 report that 81% of projects met ROI expectations a year or more after go-live. But in early November Asali said the new ERP system had started to deliver better and faster measurement of productivity and KPIs.

Manufacturing 128

Manufacturing Cost-Benefit Sales Consulting 128

Occam's Razor

APRIL 25, 2011

" I'd postulated this rule in 2005, it is even more true in 2011. Doing anything on the web without a Web Analytics Measurement Model. Bring a structured approach to your measurement strategy, bring some process, let a Web Analytics Measurement Model be the foundation of your program. The 10/90 rule.

Marketing 126

Marketing Measurement Metrics Testing 126

Occam's Razor

JUNE 4, 2012

Second, since October 2011 searches made by users who are logged into their Google account you are going "not provided" and the keyword. PVGV tells me the business is focused on maximizing the value of every pay per click campaign visitor by measuring the economic value of macro plus micro conversions.

Reporting 127

Reporting Analytics Metrics Advertising 127

datapine

APRIL 15, 2020

The term “agile” was originally conceived in 2011 as a software development methodology. You will measure your success by delivering the project, not by the level of documentation you’re producing, therefore, documentation should be developed only when necessary.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276

Occam's Razor

NOVEMBER 2, 2015

In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. It covers, content, marketing and measurement.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167