2001 2014 Measurement Optimization 
CIO Business Intelligence
MAY 16, 2022
ITIL 4 contains seven guiding principles that were adopted from the most recent ITIL Practitioner Exam, which covers organizational change management, communication, and measurement and metrics. Since 2014, Axelos is the owner of the ITIL personnel certification, and exams are administered by Accredited Training Organizations (ATOs).
The Unofficial Google Data Science Blog
JUNE 30, 2016
A naïve comparison of the exposed and unexposed groups would produce an overly optimistic measurement of the effect of the ad, since the exposed group has a higher baseline likelihood of purchasing a pickup truck. It should be noted that inverse probability weighting is not generally optimal (i.e., the curse of dimensionality).
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