The Unofficial Google Data Science Blog

JUNE 30, 2016

A naïve comparison of the exposed and unexposed groups would produce an overly optimistic measurement of the effect of the ad, since the exposed group has a higher baseline likelihood of purchasing a pickup truck. It should be noted that inverse probability weighting is not generally optimal (i.e., the curse of dimensionality).

Statistics 44

Statistics Optimization Modeling Experimentation 44

CIO Business Intelligence

AUGUST 28, 2023

Furthermore, measuring and monitoring ESG performance required consolidating data from various instruments and functions in diverse locations. In fact, SAP had been providing solutions to Petrosea since 2014 to support transactions and business processes in finance, supply chain management, and plant maintenance, among other areas.

Digital Transformation 101

Digital Transformation Internet of Things Dashboards IoT 101

The Unofficial Google Data Science Blog

APRIL 17, 2017

For us, demand for forecasts emerged from a determination to better understand business growth and health, more efficiently conduct day-to-day operations, and optimize longer-term resource planning and allocation decisions. OTexts, 2014. 2014): 276. [7] We hope this blog post is the start of such a dialogue. 2000): 451-476. [6]

Forecasting 83

Forecasting Modeling Statistics Uncertainty 83

Sisense

JUNE 9, 2021

In training, wearable devices measure players’ workload, movement, and fatigue levels to manage their fitness and positioning and optimize their performance during play. Big data analytics and artificial intelligence enable the simultaneous processing and analysis of data from many sources to measure and even predict performance.

Analytics 98

Analytics Data-driven Internet of Things Measurement 98

IBM Big Data Hub

FEBRUARY 29, 2024

From small startups to large, established businesses, container frameworks have proven exceedingly capable of generating stable workflows with optimized runtimes and continuous delivery. As a default measure, system containers prohibit layered filesystems. What is a container?

Software 92

Software Data Processing Marketing Optimization 92

AWS Big Data

JANUARY 22, 2024

Founded in 2014, Acast is the world’s leading independent podcast company, elevating podcast creators and podcast advertisers for the ultimate listening experience. Through the lenses of the tool, Acast was able to address better monitoring, cost optimization , performance, and security.

Data-driven 85

Data-driven Advertising Metadata Data Architecture 85

datapine

FEBRUARY 23, 2023

Also, showing the relationship between selected multiple variables is not optimal for waterfall charts (also known as Cascade charts), as bubble plots or scatter plots would be a more effective solution. They are great for displaying a single value/measure within a quantitative context, such as to the previous period or to a target value.

Visualization 177

Visualization Dashboards Sales Measurement 177

Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement.

Metrics 141

Metrics Reporting Analytics Marketing 141

datapine

MAY 2, 2019

In our example above, we are showing Sales by Payment Method for all of 2014. Also, showing the relationship between selected multiple variables is not optimal for waterfall charts (also known as Cascade charts), as bubble plots or scatter plots would be a more effective solution. The takeaways are quick to register yet have depth.

Visualization 173

Visualization Dashboards Sales KPI 173

Occam's Razor

MARCH 10, 2015

Universal Analytics: T3: Measurement Protocol! The other big reason for Universal Analytics is this, the column in the middle: The data is from the Q4 2014 Quarterly Retail E-Commerce Sales from the US Census Bureau. Measurement Protocol – all your data are belong to us! Universal Analytics: T3: Measurement Protocol!

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

JUNE 11, 2014

In 2014 those numbers are 5:46 for digital and 4:28 on TV. In early 2014 that number is 2 hours and 51 minutes! I have an option to measure myself, or convert from international sizes. It is 2014 after all. Then we did the next most optimal thing, focused on creating "bold standard" reviews. It is 2014.

Marketing 150

Marketing Strategy Sales IT 150

Domino Data Lab

FEBRUARY 4, 2019

The ability to measure results (risk-reducing evidence). Curiosity as an antidote for a typical enterprise anti-pattern: in the absence of narrative, people make up stories (read: myths) from whatever partial data is at hand that serves the immediate interests(see chapter 2 in Understanding Context by Andrew Hinton (2014).

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Lieferando is a European online food-ordering service that was acquired by Just Eat Take Away in 2014. Let’s see it with a real-world example.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Domino Data Lab

AUGUST 1, 2021

Joint training, for example, adds an additional “explanation task” to the original problem and trains the system to solve the two “jointly” (see Bahdanau, 2014). but it generally relies on measuring the entropy in the change of predictions given a perturbation of a feature. See Wei et al.

Modeling 139

Modeling Deep Learning Machine Learning Knowledge Discovery 139

Occam's Razor

NOVEMBER 2, 2015

For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome). Measure all this Social Media activity.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

FEBRUARY 9, 2015

You can see a specific shift in strategy starting May 2014 for Shutterstock, while we have continued to plod along at the same pace. It is nice to have that as a measure of loyalty to the site. (I'm The next question is obvious, let's take a look at the traffic from paid search vs. organic… Big difference here.

Metrics 155

Metrics Reporting IT Advertising 155