2001, 2017, Business Intelligence and Interactive

Marketing as a strategic business partner: mixing theory, research and #data

Jen Stirrup

APRIL 2, 2019

Research evidence has shown that consumers interact with advertising in complex ways, especially since we have such short attention spans (Weilbacher, 2003). After all, the Internet can break a business very quickly! After all, the Internet can break a business very quickly! to 3.9% (UK Government, 2017). Porter, M.E.

Marketing

Marketing Advertising Data-driven Strategy

Themes and Conferences per Pacoid, Episode 8

Domino Data Lab

APRIL 3, 2019

Note that data warehouse (DW) and business intelligence (BI) practices both emerged circa 1990. My read of that narrative arc is that some truly weird tensions showed up circa 2001: Arguably, it’s the heyday of DW+BI. A very big mess since circa 2001, and now becoming quite a dangerous mess. Disconnects, in a nutshell.

Data Governance

Data Governance Machine Learning Metadata Big Data

Data Leaders Brief

Marketing as a strategic business partner: mixing theory, research and #data

Themes and Conferences per Pacoid, Episode 8

Webinars

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