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Marketing as a strategic business partner: mixing theory, research and #data

Jen Stirrup

Research evidence has shown that consumers interact with advertising in complex ways, especially since we have such short attention spans (Weilbacher, 2003). So, organizations need a cohesive strategy which aligns all methods of communication to ensure consistency (Porter, 2001). 2001, Strategy and the Internet.

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Themes and Conferences per Pacoid, Episode 8

Domino Data Lab

Data governance shows up as the fourth-most-popular kind of solution that enterprise teams were adopting or evaluating during 2019. Given those two, plus SQL gaining eminence as a database strategy, a decidedly relational picture coalesced throughout the decade. A very big mess since circa 2001, and now becoming quite a dangerous mess.

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Themes and Conferences per Pacoid, Episode 12

Domino Data Lab

Sci Foo 2019. For example, meeting Carole Goble was one of the top highlights of Sci Foo 2019 for me. Consider the following timeline: 2001 – Physics grad students are getting hired in quantity by hedge funds to work on Wall St. Then rethink your hiring strategies w.r.t. Do those concerns sound familiar?