Jen Stirrup

APRIL 2, 2019

Research evidence has shown that consumers interact with advertising in complex ways, especially since we have such short attention spans (Weilbacher, 2003). So, organizations need a cohesive strategy which aligns all methods of communication to ensure consistency (Porter, 2001). 2001, Strategy and the Internet. Porter, M.E.

Marketing 59

Marketing Advertising Data-driven Strategy 59

Domino Data Lab

AUGUST 8, 2019

Consider the following timeline: 2001 – Physics grad students are getting hired in quantity by hedge funds to work on Wall St. to join data science teams, e.g., to support advertising, social networks, gaming, and so on—I hired more than a few. following a breakthrough paper or two, plus changes in market microstructure).

Data Science 71

Data Science Machine Learning Data Governance Statistics 71

Domino Data Lab

JULY 9, 2019

As advertised, I split my time between Columbia and The New York Times where I’m leading the data science group. In 2001, Bill Cleveland writes this article saying, “You are doing it wrong.” They had all of the telecommunications for this country which means plenty of other data, but that’s another talk.

Data Science 112

Data Science Machine Learning Advertising Modeling 112