Jen Stirrup

APRIL 2, 2019

Research evidence has shown that consumers interact with advertising in complex ways, especially since we have such short attention spans (Weilbacher, 2003). So, organizations need a cohesive strategy which aligns all methods of communication to ensure consistency (Porter, 2001). 2001, Strategy and the Internet. Porter, M.E.

Marketing 59

Marketing Advertising Data-driven Strategy 59

Smart Data Collective

SEPTEMBER 13, 2019

For a definition , Oracle recommends Gartner’s 2001 description of Big Data, which describes it as data containing a greater variety, getting to the source in increasing volume and at ever-higher velocity. Advertisers Know Where You’ve Been Too. The definition has come to be known as the ‘three Vs’ of Big Data.

Big Data 83

Big Data Marketing Advertising Data Collection 83

Smart Data Collective

OCTOBER 17, 2022

Since its inception in 2001, Mailchimp has had more than two decades of expertise in email marketing for millions of subscribers. MailChimp, Constant Contact, ActiveCampaign, and Hubspot are some popular email marketing solutions. Let’s discuss the famous email marketing platform MailChimp.

Marketing 119

Marketing Optimization Data Analytics Analytics 119

The Unofficial Google Data Science Blog

JUNE 30, 2016

Your company has recently launched a new pickup truck, along with the corresponding online advertisement campaign. Random forest with default R tuning parameters (Breiman, 2001). 2001): 5-32. Springer, Berlin: Springer series in statistics, (2001) Hahn, Jinyong. "On CBPS (exact and over-parameterized). Random forests."

Statistics 44

Statistics Optimization Modeling Experimentation 44

Domino Data Lab

AUGUST 8, 2019

Consider the following timeline: 2001 – Physics grad students are getting hired in quantity by hedge funds to work on Wall St. to join data science teams, e.g., to support advertising, social networks, gaming, and so on—I hired more than a few. following a breakthrough paper or two, plus changes in market microstructure).

Data Science 71

Data Science Machine Learning Data Governance Statistics 71

Domino Data Lab

JULY 9, 2019

As advertised, I split my time between Columbia and The New York Times where I’m leading the data science group. In 2001, Bill Cleveland writes this article saying, “You are doing it wrong.” And then I showed it to my friends from advertising and they said, “Sweet. The “where” is geolocation.

Data Science 112

Data Science Machine Learning Advertising Modeling 112