Jen Stirrup

APRIL 2, 2019

Research evidence has shown that consumers interact with advertising in complex ways, especially since we have such short attention spans (Weilbacher, 2003). So, organizations need a cohesive strategy which aligns all methods of communication to ensure consistency (Porter, 2001). 2001, Strategy and the Internet.

Marketing 59

Marketing Advertising Data-driven Strategy 59

Smart Data Collective

OCTOBER 17, 2022

Behavioral Information includes understanding the audience’s interest and interaction with your email. Since its inception in 2001, Mailchimp has had more than two decades of expertise in email marketing for millions of subscribers. How do data influence your email marketing campaigns? Most email marketers utilize behavior analysis.

Marketing 120

Marketing Optimization Data Analytics Analytics 120

Domino Data Lab

AUGUST 8, 2019

Consider the following timeline: 2001 – Physics grad students are getting hired in quantity by hedge funds to work on Wall St. to join data science teams, e.g., to support advertising, social networks, gaming, and so on—I hired more than a few. following a breakthrough paper or two, plus changes in market microstructure).

Data Science 71

Data Science Machine Learning Data Governance Statistics 71

Domino Data Lab

JULY 9, 2019

As advertised, I split my time between Columbia and The New York Times where I’m leading the data science group. In 2001, Bill Cleveland writes this article saying, “You are doing it wrong.” And then I showed it to my friends from advertising and they said, “Sweet. The “where” is geolocation.

Data Science 112

Data Science Machine Learning Advertising Modeling 112