Jen Stirrup

APRIL 2, 2019

Research evidence has shown that consumers interact with advertising in complex ways, especially since we have such short attention spans (Weilbacher, 2003). So, organizations need a cohesive strategy which aligns all methods of communication to ensure consistency (Porter, 2001). Journal of Marketing Management, vol.

Marketing 59

Marketing Advertising Data-driven Strategy 59

Domino Data Lab

AUGUST 8, 2019

That’s a can-o-worms that exposes problems with Silicon Valley product management culture not entirely comprehending the real-world issues of MLOps. Consider the following timeline: 2001 – Physics grad students are getting hired in quantity by hedge funds to work on Wall St. But I have a hunch that was not entirely the problem.

Data Science 71

Data Science Machine Learning Data Governance Statistics 71

Domino Data Lab

JULY 9, 2019

As advertised, I split my time between Columbia and The New York Times where I’m leading the data science group. I do not want a product manager being the information bottleneck between people who are supposed to do some research and develop a product that is useful and somebody who’s going to be the end user.

Data Science 112

Data Science Machine Learning Advertising Modeling 112