Smart Data Collective

OCTOBER 17, 2022

Email marketing is widespread, with 333.2 Email marketing is the most acceptable way to give precise customer data, but you must guarantee your efforts aren’t wasted. Using data analytics help your email marketing strategies succeed. Using data analytics help your email marketing strategies succeed.

Marketing 120

Marketing Optimization Data Analytics Analytics 120

Smart Data Collective

SEPTEMBER 13, 2019

Big Data is among one of the most impressive tech advancements that have hit the marketing world in recent memory. For a definition , Oracle recommends Gartner’s 2001 description of Big Data, which describes it as data containing a greater variety, getting to the source in increasing volume and at ever-higher velocity.

Big Data 84

Big Data Marketing Advertising Data Collection 84

Jen Stirrup

APRIL 2, 2019

Marketing is viewed as a key strategic participant in achieving the goals of businesses, both large and small. I thought I’d share how we started to apply marketing theory, practice, and insights from data. So, organizations need a cohesive strategy which aligns all methods of communication to ensure consistency (Porter, 2001).

Marketing 59

Marketing Advertising Data-driven Strategy 59

The Unofficial Google Data Science Blog

JUNE 30, 2016

Your company has recently launched a new pickup truck, along with the corresponding online advertisement campaign. Random forest with default R tuning parameters (Breiman, 2001). 2001): 5-32. Springer, Berlin: Springer series in statistics, (2001) Hahn, Jinyong. "On CBPS (exact and over-parameterized). Random forests."

Statistics 44

Statistics Optimization Modeling Experimentation 44

Domino Data Lab

AUGUST 8, 2019

Consider the following timeline: 2001 – Physics grad students are getting hired in quantity by hedge funds to work on Wall St. following a breakthrough paper or two, plus changes in market microstructure). to join data science teams, e.g., to support advertising, social networks, gaming, and so on—I hired more than a few.

Data Science 71

Data Science Machine Learning Data Governance Statistics 71

Domino Data Lab

JULY 9, 2019

As advertised, I split my time between Columbia and The New York Times where I’m leading the data science group. I want data scientists that I can drop in a room with somebody from product or marketing or somebody who does not speak calculus, and that speaks to a lot of the things that Pete said.

Data Science 112

Data Science Machine Learning Advertising Modeling 112