Occam's Razor

APRIL 25, 2011

Doing anything on the web without a Web Analytics Measurement Model. Bring a structured approach to your measurement strategy, bring some process, let a Web Analytics Measurement Model be the foundation of your program. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views.

Marketing 126

Marketing Measurement Metrics Testing 126

Domino Data Lab

APRIL 3, 2019

This month’s article features updates from one of the early data conferences of the year, Strata Data Conference – which was held just last week in San Francisco. In particular, here’s my Strata SF talk “Overview of Data Governance” presented in article form. Welcome back to our monthly burst of themes and conferences. credit cards).

Data Governance 84

Data Governance Machine Learning Metadata Big Data 84

The Unofficial Google Data Science Blog

JUNE 30, 2016

A naïve way to solve this problem would be to compare the proportion of buyers between the exposed and unexposed groups, using a simple test for equality of means. Choosing the tuning parameters for data-adaptive methods such as regression trees and MARS is the subject of a large number of research articles and books.

Statistics 44

Statistics Optimization Modeling Experimentation 44

Domino Data Lab

MAY 20, 2021

In this article we discuss why fitting models on imbalanced datasets is problematic, and how class imbalance is typically addressed. This renders measures like classification accuracy meaningless. Their tests are performed using C4.5-generated Chawla et al., Pima Indian Diabetes (Smith et al., 1988), E-state data (Hall et al.,

Machine Learning 136

Machine Learning Metrics Data mining Knowledge Discovery 136

Domino Data Lab

AUGUST 8, 2019

Paco Nathan ‘s latest monthly article covers Sci Foo as well as why data science leaders should rethink hiring and training priorities for their data science teams. If you’ve never participated in a Foo event, check out this article by Scott Berkun. Introduction. In mid-July I got to attend Sci Foo , held at Google X.

Data Science 71

Data Science Machine Learning Data Governance Statistics 71