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Research evidence has shown that consumers interact with advertising in complex ways, especially since we have such short attention spans (Weilbacher, 2003). After all, the Internet can break a business very quickly! After all, the Internet can break a business very quickly! 2001, Strategy and the Internet. Levitt, T. &

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But the business logic kept getting more and more progressively rolled back into the middle layer, also called application servers, web servers, later being called middleware. Along with your database servers, you had, data warehousing and business intelligence. I can point to the year 2001. Then things changed.

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