2001, Interactive and Workshop - Data Leaders Brief

Marketing as a strategic business partner: mixing theory, research and #data

Jen Stirrup

APRIL 2, 2019

Research evidence has shown that consumers interact with advertising in complex ways, especially since we have such short attention spans (Weilbacher, 2003). So, organizations need a cohesive strategy which aligns all methods of communication to ensure consistency (Porter, 2001). 2001, Strategy and the Internet. Levitt, T. &

Marketing

Marketing Advertising Data-driven Strategy

Data Science, Past & Future

Domino Data Lab

JULY 22, 2019

By virtue of that, if you take those log files of customers interactions, you aggregate them, then you take that aggregated data, run machine learning models on them, you can produce data products that you feed back into your web apps, and then you get this kind of effect in business. I can point to the year 2001. All righty.

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Data Science Machine Learning Data Governance Modeling

Data Leaders Brief

Marketing as a strategic business partner: mixing theory, research and #data

Data Science, Past & Future

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